The Indicator from Planet Money

Why are veterinarian bills getting so ruff on the wallet?

October 20, 2025

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  • Veterinary care costs have increased by about 41% since 2020, significantly outpacing general inflation, leading many pet owners to skip necessary care. 
  • The rising costs are attributed to increased operating expenses for practices (medication, supplies, and especially labor), the economic principle of Baumol's Cost Disease, increased pressure from corporate/private equity ownership, and greater pet owner willingness to pay for premium care. 
  • Baumol's Cost Disease explains that service industries reliant on human labor, like veterinary medicine, see persistent cost increases because productivity gains are limited compared to manufacturing, necessitating rising wages to attract staff. 

Segments

Veterinary Cost Inflation Data
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(00:00:27)
  • Key Takeaway: Veterinary service costs rose 41% over five years, nearly double the general inflation rate of 25%.
  • Summary: Prices across the economy are about 25% higher than five years ago. However, veterinary services increased by approximately 41% over the same period. This steep rise has caused most pet owners to report skipping necessary vet care, according to a Gallup survey.
Vet Practice Operating Costs
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(00:03:32)
  • Key Takeaway: Rising costs for medication, supplies (like gloves), and especially labor are driving up veterinary practice operating expenses.
  • Summary: The veterinarian interviewed, Adam, states that operating costs have increased significantly, citing tariffs impacting medication and supply costs. Labor costs for veterinarians and support staff often exceed 50% of a practice’s overall expenses. These internal cost pressures force price increases passed on to consumers.
Baumol’s Cost Disease Explained
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(00:04:16)
  • Key Takeaway: Baumol’s Cost Disease dictates that service industries dependent on human labor, where productivity gains are limited, experience continuous price inflation relative to technology-driven sectors.
  • Summary: Devised by William Baumol and William Bowen, this theory contrasts highly productive industries like manufacturing with labor-intensive services like veterinary care. Because services like surgery or nursing cannot easily be automated or made more efficient by technology, wages must rise over time to attract workers, causing service prices to increase relative to goods.
Corporate Ownership Influence
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(00:06:02)
  • Key Takeaway: Increased takeover of veterinary care by private equity firms places corporate-owned practices under greater pressure to generate profits than independent ones.
  • Summary: Corporate ownership is becoming more prevalent in the veterinary sector. Vets working at these corporate-owned practices face significantly higher pressure to maximize profits compared to their independent counterparts. An episode on private equity’s role in pet care is referenced for further context.
Pandemic Pet Ownership Shift
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(00:06:26)
  • Key Takeaway: Pandemic lockdowns strengthened the human-animal bond, making owners more attuned to their pets’ health and willing to pay premiums for advanced services.
  • Summary: The isolation during lockdowns led many people to rely on pets for companionship, strengthening the owner-pet bond. This shift made owners more aware of minor pet behaviors and more willing to pay for expensive, premium services like annual blood testing or sonograms. Pet owners are actively driving demand for higher levels of care.
Advice for Pet Owners
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(00:08:28)
  • Key Takeaway: Veterinarians advise regular checkups to catch issues early and suggest considering pet health insurance, though policies are also increasing in cost.
  • Summary: To manage costs, pet owners should maintain regular checkups with their vet to identify health issues before they become expensive emergencies. Considering pet health insurance is another option, but owners should note that these policies are costly and their prices are also trending upward.